Hello! I’m a Creative Analyst in Los Angeles.
A Creative Analyst with 7+ years experience in motion graphics. Since 2014 I have been working at one of the world's leading developers of mobile games creating mobile advertisements that target user acquisition. My roots in motion graphics provide the foundation to create compelling and engaging videos which are brought to life through Adobe After Effects, Photoshop, and Illustrator by our team of producers and in-house artists.
Jan 2022 - Present
Super Free Games (formerly Super Lucky) is one of the leading independent developers of mobile casual games, entertaining millions across the world. As a Creative Analyst, I help our user acquisition team to drive growth for our games with best in class KPI's.
Managing ad network campaigns
Reporting and providing high level analysis of latest data to spot trends and chase leads for growth
Writing creative briefs for ads
Research and developing new concepts to test
Improving processes and workflow for improved team productivity
Dec 2014 - Jan 2022
Create high quality video content to market mobile games – app trailers, previews, ads — across multiple platforms and networks
Animate, composite, film and edit video/gameplay footage and game assets into fun and entertaining video creatives
Brainstorm and conceptualize new and fresh ideas, turning them into innovative content
Collaboration with creative design and marketing team to develop high impact creatives
Design static image ads
Creating image/video assets as a shared design resource
August 2014 - November 2014
Joined Topwick pre-launch and created the foundation of the company’s design style and logo which have been featured on Inc.com, CBS Los Angeles, etc.
Other responsibilities include:
designing images for e-mail newsletters, flyers, brand sales images, Facebook ads, and other marketing/design collatoral
front-end coding for website, sales landing pages and custom e-mail templates using HTML/CSS
starting up the company’s design style guide
September 2010 - August 2014
iam@michellechang.cc